Best Concept: Colorado State University
Colorado State University started the Rams Against Hunger #GivingTuesday initiative in 2014 as a way to fight food insecurity for students in need. Since then, they have provided over 35,000 meals and inspired the adoption of many similar initatives within Higher Education. This is a universally appealing subject that humanizes fundraising while providing clear focus with a single message, two foundational components behind the psychology of fundraising.
This year, we also saw food insecurity initiatives from two additional clients, Virginia Commonwealth University and the University of California Santa Cruz.
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