Keep it Short & Sweet
No one has endless time to spend reading fundraising emails, especially if it’s from an unknown sender. With that said, keep it short and sweet. Limit your paragraphs to just a few sentences each, keeping the entire email at just a few paragraphs as well.
To make it even easier on the eyes, toss in some headlines to emphasize the important points you wish to make. Try using bold headers for sections or to make your primary call-to-action stand out.
Last but not least, always remember to check for spelling and grammar errors. Nothing is more embarrassing than trying to make a good first impression and showing a lack of effort or knowledge.
Show the Impact of a Dollar
We all know that small donations won’t cure world hunger, but it’s a good place to start. Every donation has a positive outcome, no matter how small. Do not neglect to emphasize this to your audience.
What is the outcome of their donation? Provide a clear path for donors to connect the dots between their money and the seen outcome. People will continue their support if they see just what they have provided.
Make the impact as clear as you can. Making statements like “for just $20 you can supply a child with a meal a day for an entire month,” makes the impact feel immediate and doable for a donor.
Realistic numbers and actualization of a person’s goal to help create a strong call to action.