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The University of Colorado Colorado Springs advancement team posing for their #RockTheSock Giving Day.

UCCS deployed digital fundraising in 2016 as a way to increase donor and dollar counts, serve the needs of smaller campus funding opportunities, and to develop an overarching Giving Day strategy in addition to invigorating their alumni base.

As of 2019, UCCS has run 40 general campus campaigns and 43 #GivingTuesday campaigns while deploying a range of annual tactics.