When your organization is in the midst of fundraising, it pays (literally) to have an understanding on how the theory of persuasion works from the audience’s perspective.

What content should you include in your slide deck or talking points, and in what order? What kinds of stories will resonate with the audience? What kind of information and data points will help the audience feel compelled to act? What are some simple guidelines to help the slide deck appear professional, clean, and easy to read? How can you improve delivery of the message from the stage or in one-to-one conversations?

In this video, learn the basics of persuasion and how to significantly enhance your existing presentations. This video will 1) outline the 3 key components of Persuasion itself and 2) gives you a structural roadmap for how to develop clear presentations that, through story, move people to give. With these fundamental lessons in place, your messaging will be compelling and clear to your audience, resulting in increased giving over time.

Cindy Skalicky

On Point Communications

Cindy Skalicky provides expert public speaking coaching and brand consulting to for- and non-profit organizations and professionals who seek to master their message on stage, online and in publications. Her passion for crafting, analyzing and presenting messages developed through over 25 years in the corporate, academic and entrepreneurial worlds. She provides theory-based coaching to clients who want to enhance fundraising efforts, slide decks, TED talks, storytelling, presentation presence, brand messaging, PR strategy and more. Contact Cindy at info@onpoint-communications.com or call 970-290-4684.

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