Giving days have bloomed across the country.  Schools of all size now participate in these days and these days have the ability to dramatically impact the outcomes of your fundraising efforts.

In this webinar, we will:

  • Review the various models of giving days
  • Introduce decision making criteria for the best approach for your institution
  • Review the impact of a micro-strategy giving day and subsequent giving weeks to drive growth in all types of donors at UC Santa Cruz.

Howard Heevner

UC Santa Cruz

Howard Heevner has been the assistant vice chancellor of university relations at UC Santa Cruz since 2011. In his current role, he oversees pipeline development, annual giving, and non-academic unit based fundraising. In his tenure at UC Santa Cruz he has also overseen alumni engagement, business development, constituent communications, special events, and advancement services. With more than 20 years of higher education fundraising experience, he has held a number of roles.

UC Santa Cruz is hiring! Join our innovative Annual and Digital Giving team as it’s next Director. Read more here (http://bit.ly/AGdirector) or contact Howard Heevner at hheevner@ucsc.edu.

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