What is a giving initiative? Think of an initiative as a page featuring a story or group of stories with a specific objective or outcome in mind.

For example, you might be thinking about a page that allows you to display a rich array of rotating funding opportunities, each with its own goals, timeframes, and leaderboards. You might have a significant day coming up where you’re hoping to galvanize your entire audience around one particular cause or need. You might be hoping to have a giving page that is evergreen that showcases the areas of need that are recurring or long-term at your organization.

These are all initiatives.

We know that each group is unique and that not every example that we’ll be discussing will be a good fit for you. Consider the organizational layout of the page and the giving opportunities, and how you might do something similar, with a different focus or theme. This video is all about inspiring creativity!

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Success Team

Community Funded

Community Funded’s Success Team consults with over 70 fundraising institutions. Pulling from these real-world relationships, extensive academic research, and a drive to create better resources for the 21st-century fundraiser, they regularly compile comprehensive best practice guides to share with fundraisers around the world. You can see more of their free educational content here.

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