What is a giving initiative? Think of an initiative as a page featuring a story or group of stories with a specific objective or outcome in mind.
For example, you might be thinking about a page that allows you to display a rich array of rotating funding opportunities, each with its own goals, timeframes, and leaderboards. You might have a significant day coming up where you’re hoping to galvanize your entire audience around one particular cause or need. You might be hoping to have a giving page that is evergreen that showcases the areas of need that are recurring or long-term at your organization.
These are all initiatives.
We know that each group is unique and that not every example that we’ll be discussing will be a good fit for you. Consider the organizational layout of the page and the giving opportunities, and how you might do something similar, with a different focus or theme. This video is all about inspiring creativity!