min read

Building a Fundraising Plan in Uncertain Times

All too often, fundraisers plan as if the sky is always blue and we will encounter no difficulties in our implementation. SWOT analysis attempts to break us out of this kind of thinking by getting us to at least give a passing thought for weaknesses, obstacles, and threats. However, those rarely get incorporated into the final plan.

The pandemic has caused such huge societal shifts that we can no longer ignore the impact of global and macro-level changes outside of our control. How can we plan for even a year when we don’t know what the next few weeks or months will hold? This webinar will seek to lay out some practical guidance in how to build a successful plan in uncertain times.

Jessica Neno Cloud

Master Fundraiser

Jessica has worked in fundraising for over 20 years. When she worked for her alma mater, The University of Southern Mississippi, in one year, she increased the total dollars raised by over 300%, and in three years, she increased the number of first-time donors by 285%. During her tenure, the total number of yearly donors to the USM Foundation increased from about 3,000 to over 8,000.

She maintains her blog, Real Deal Fundraising, posting weekly on Thursdays.

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