Do a majority of the people visiting your website really understand all of those technical fundraising terms. Are terms like annual giving, planned giving, unrestricted, and sponsorship really inspiring? Do visitors to your giving page really understand how they are making an impact or is it internally focused on why your organization needs funding. This lightning talk with cover shifting your giving page from the technical to engaging.
Using a Single Character to Tell a Larger Story
Harnessing the Power of a Student Content Team
Discover Donor Desires: Using Data to Maximize Retention
Unlock the Future of Your Fundraising Relationships with Donor Experience (DX)
Landing Page Layouts for Inspiring Initiatives
The Power of Story in Your Fundraising Pitch