Do a majority of the people visiting your website really understand all of those technical fundraising terms. Are terms like annual giving, planned giving, unrestricted, and sponsorship really inspiring? Do visitors to your giving page really understand how they are making an impact or is it internally focused on why your organization needs funding. This lightning talk with cover shifting your giving page from the technical to engaging.

Mathew Wasserman

MPW Strategies

With over 20 years’ experience in the field of fundraising Matt Wasserman is the founder and a Principal of MPW Strategies. Throughout his career, he has developed and integrated innovative fundraising practices, and in this role, he continues to realize a passion for guiding institutions to reach new heights in funding.

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