Do a majority of the people visiting your website really understand all of those technical fundraising terms. Are terms like annual giving, planned giving, unrestricted, and sponsorship really inspiring? Do visitors to your giving page really understand how they are making an impact or is it internally focused on why your organization needs funding. This lightning talk with cover shifting your giving page from the technical to engaging.
From One-Time to Lifetime: Keeping Year-End Donors Engaged
Elevating Your Digital Giving Program
Two Critical Tools for Capital Campaign Success
Creating Successful Micro-Funding Strategies