Do a majority of the people visiting your website really understand all of those technical fundraising terms. Are terms like annual giving, planned giving, unrestricted, and sponsorship really inspiring? Do visitors to your giving page really understand how they are making an impact or is it internally focused on why your organization needs funding. This lightning talk with cover shifting your giving page from the technical to engaging.
Avoiding Common Pitfalls in Digital Giving
Creating Successful Micro-Funding Strategies
Social Champions: Your Secret Weapon
Beyond Crowdfunding & Giving Days: Launch Creative Fundraising Campaigns
Using a Single Character to Tell a Larger Story
Harnessing the Power of a Student Content Team