How do you define a successful Giving Day? The overall number of supporters? First-time donors? Simply having an online presence this year? Social Followers? Dollars raised?
Success is defined differently depending on your history, bandwidth, and vision. It’s important to be clear on your specific goals for #GivingTuesday so all the hard work and preparation is moving in the right direction!
If you’re looking for ideas about which goals to set this year, we lay out a structure to evaluate some of the measurements below:
- Donation size
- Average gift
- Conversion rates
- Challenge opportunities
- Interest & amounts of matching funds made available
This is the second part in an eight-part series on creating an effective Giving Day campaign!