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How do you define a successful Giving Day?  The overall number of supporters? First-time donors? Simply having an online presence this year? Social Followers? Dollars raised?

Success is defined differently depending on your history, bandwidth, and vision. It’s important to be clear on your specific goals for #GivingTuesday so all the hard work and preparation is moving in the right direction!

If you’re looking for ideas about which goals to set this year, we lay out a structure to evaluate some of the measurements below:

  • Donation size
  • Average gift
  • Conversion rates
  • Challenge opportunities
  • Interest & amounts of matching funds made available

This is the second part in an eight-part series on creating an effective Giving Day campaign!

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The Omnichannel Fundraising Guide

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Giving Day Guide: Plan Your Stewardship

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Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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