Study after study tells us that donors want us to be more specific. They want us to personalize our communications and share the specific impact of their giving. What this means is that the generic mailing saying, “send us a check and trust us” and the blast email is going to continue to lose effectiveness.
A not-so-radical solution: let’s talk to people about the things that they care about. Here are the tactics we’re using to accomplish that at Penn State.