min read
When evaluating a new platform, depending on your role in your organization, there are specific features you should consider:
Alumni and/or Parent Relations
- Ability to engage your constituents in a space they spend a significant amount of time.
- Opportunity to see what area(s) on campus resonate most with your constituents.
- Strong stewardship with seamless communication via email and updates.
- The ability to rally your base to share team pride outside of homecoming/reunions/graduation.
Major and/or Planned Giving
- Allow those who are proud of their generous support to be publicly recognized.
- Provide a unique opportunity to use their gift to leverage additional donors/dollars to cause.
- Opportunity to close major or planned gifts with urgency to be included in online giving challenge or match.
Corporate or Foundation Giving, Grants
- Create an online presence that allows those looking to “invest” in university to see the effort already being put forth to enhance sustainability.
- Allows those who are proud of their generous support to be publicly recognized.
- Provide a unique opportunity to use their gift to leverage additional donors/dollars to cause.
Advancement Services or Gift Processing
- All gifts processed provide an opportunity to capture accurate demographic information for the database.
- Automatically process gifts minimizing booking pledges and pledge reminder process.
Prospect Research and Analytics
- Collect information regarding affiliation, passions, and capacity to give.
- Track donors to identify who has the capacity to be a major donor prospect due to giving habits.
- Use data to better determine engagement scoring for database.
Department Specific Development Teams
- A space to share department specific stories to increase giving.
- Opportunity for departments to encourage faculty and staff giving programs.
- An institution approved pages for coaches and teams to solicit funds that support student-athletes.
- Encourage student philanthropy by allowing them to take ownership of the support to areas on campus they are involved in.
Communication and Marketing
- Allows those most familiar with branding standards to control images, messaging and content pushed out by those looking to solicit funds.
