Put yourself in the donor’s shoes.  They don’t want another lapel pin or bumper sticker.  They want to know they make a difference to your institution and that they are valued.  The solution is simple:  put the donor first and consume yourself with the DX: their experience, not yours.

Lynne Wester

Donor Relations Guru

Lynne Wester strongly believes that donor relations is the key to unlocking fundraising success and that organizations must be as dedicated to the donor experience, or DX, as they are to the ask itself. Sometimes referred to as the Olivia Pope of fundraising, Lynne helps organizations when they need it the most – when crisis or opportunity arrive.

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