min read

With the plethora of data available at our fingertips, how can we architect a simple process that connects our donors with what they care about most? The answer is simple: we listen and identify their areas of passion. In this session, we’ll review methods to track areas of interest across different initiative types, fundraising strategies to hone in on donor passions, and how to leverage affinity tagging for long-term retention. Use these “hands in the dirt” strategies to immediately elevate your annual giving program.

Learning Outcomes:

  • Methods to track areas of interest across different initiative types
  • Fundraising strategies to hone in on donor passions
  • How to leverage affinity tagging for long-term retention
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Jenna Hurley

Community Funded

Jenna is a Marketing Associate at Community Funded. Prior to joining this team, she worked in the Annual Giving department at UC Santa Cruz. Starting as a student caller, Jenna migrated to the digital world and oversaw 100+ crowdfunding projects and the first four Giving Days.

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Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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