With the plethora of data available at our fingertips, how can we architect a simple process that connects our donors with what they care about most? The answer is simple: we listen and identify their areas of passion. In this session, we’ll review methods to track areas of interest across different initiative types, fundraising strategies to hone in on donor passions, and how to leverage affinity tagging for long-term retention. Use these “hands in the dirt” strategies to immediately elevate your annual giving program.

Learning Outcomes:

  • Methods to track areas of interest across different initiative types
  • Fundraising strategies to hone in on donor passions
  • How to leverage affinity tagging for long-term retention
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Jenna Hurley

Community Funded

Jenna is a Marketing Associate at Community Funded. Prior to joining this team, she worked in the Annual Giving department at UC Santa Cruz. Starting as a student caller, Jenna migrated to the digital world and oversaw 100+ crowdfunding projects and the first four Giving Days.

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