min read

Check out these short 3-5 minute videos with key tips and tricks from our library of webinars!

Donating With Others: The Power of Network Effects

The first fax machine was entirely useless since there was no one else who could receive a fax. When finding a place to eat it can be uncomfortable for many people to eat at a restaurant with no other diners. Network effects like these influence individual decision making on a daily basis.

Platform businesses like Facebook and Uber leverage this principle to build value for their users and fundraising platforms such as Community Funded use it as well. In this talk, Jesse Fagan briefly discusses the science and history of networks and platforms and how they can be applied to modern fundraising.

Why Should We Give to Them Again – Or At All?

The fundraising world is becoming increasingly competitive and donor dollar resources are not expanding. So, donors are becoming much more selective in determining where to spend those philanthropic dollars. So, what makes donors tick? What will encourage donors to give to us rather than them?

This session with John Taylor will dive into donor motivational issues and showcase communication techniques – especially as pertains to endowments – that will captivate a donors’ attention and drive greater giving.

How to Tell a Compelling Story

Join Shannon Pestka to:

  • Learn why stories are integral to fundraising success
  • How to focus in on the perspective of one VS many
  • What narrative types you can use to inspire impact
  • Overall best practices across industries

Using Digital Fundraising to Grow Communities

Study after study tells us that donors want us to be more specific. They want us to personalize our communications and share the specific impact of their giving. What this means is that the generic mailing saying, “send us a check and trust us” and the blast email is going to continue to lose effectiveness.

A not-so-radical solution: let’s talk to people about the things that they care about. Here are the tactics Geoff Hallett is using to accomplish this at Penn State.

Empowering a Community of Storytellers

How do you train your campaign teams for success? How do you scale your giving program to support a multitude of storytellers with a small internal team?

Mia Fill-Diaz talks about lessons learned from her time at the University of Colorado at Boulder launching over 350 campaigns to give you tactical takeaways for creating a sustainable pipeline of fundraising projects.

Social Champions: Your Secret Weapon

Successful fundraising initiatives are rarely staffed completely by your internal team. You need to expand your circle to include volunteers and champions. These wonderful people are an army of authentic, enthusiastic voices and are your secret weapon in extending your influence and voicing gratitude!

In this webinar, we:

  • Uncover channels for building your champion base
  • Cover different strategies to empower your champions
  • Review the components of a toolkit to use as the foundation for preparing your Champions to spread the word

Discover Donor Desires: Using Data to Maximize Retention

With the plethora of data available at our fingertips, how can we architect a simple process that connects our donors with what they care about most? The answer is simple: we listen and identify their areas of passion. In this session, we’ll review methods to track areas of interest across different initiative types, fundraising strategies to hone in on donor passions, and how to leverage affinity tagging for long-term retention. Use these “hands in the dirt” strategies to immediately elevate your annual giving program.

Learning Outcomes:

  • Methods to track areas of interest across different initiative types
  • Fundraising strategies to hone in on donor passions
  • How to leverage affinity tagging for long-term retention

Using a Single Student’s Story to Super Charge Annual Giving

Find out how Meg Weber and her team are creating meaningful touchpoints with their donors by using the story of a single student to raise awareness for campus-wide initiatives.

Landing Page Layouts for Inspiring Initiatives

What is a giving initiative? Think of an initiative as a page featuring a story or group of stories with a specific objective or outcome in mind.

We know that each group is unique and that not every example that we’ll be discussing will be a good fit for you. Consider the organizational layout of the page and the giving opportunities, and how you might do something similar, with a different focus or theme. This video is all about inspiring creativity!

Creating Successful Micro-Funding Strategies

Giving days have bloomed across the country.  Schools of all size now participate in these days and these days have the ability to dramatically impact the outcomes of your fundraising efforts.

In this webinar, we:

  • Review the various models of giving days
  • Introduce decision-making criteria for the best approach for your institution
  • Review the impact of a micro-strategy giving day and subsequent giving weeks to drive growth in all types of donors at UC Santa Cruz.
Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.