Great communication is the centerpiece of any successful crowdfunding campaign. However, many people struggle with how to schedule and maintain a good level of communication to keep the attention of donors and supporters. That’s why we created this crowdfunding campaign communications checklist to help you get started!
Organizations managing platforms should be aware of this hurdle and work to empower their project teams to understand the basic tenets of knowing their core audience, channels, and creating a schedule.
Pre-Launch (~30 days before)
Goals: #1 Build a community of advocates. #2 Reach 30% of goal in pre-commitments.
Ask Your Campaign Champions
- Be a Campaign Champion (advocate)
- Please contribute early
- Please reach out to your network to share this campaign once live
- Provide them with boilerplate copy to share (emails, tweets, FB posts)
Ask Early Supporters
- Please donate in the first 3 days
- Share Share Share!
- Stay tuned for updates!
- Provide them with boilerplate copy to share (emails, tweets, FB posts)
Business & Organizations
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- Share the vision & impact of campaign
- Explain value to them (co-branding, high visibility philanthropy, marketing & new customers)
- Tell them what they can do: donate, sponsor rewards, matching donations, share with their networks
- Provide them with boilerplate copy to share (emails, tweets, FB posts)
Launch Prep (Marketing Plan)
Goals: #1 Schedule your posts to make life easier. #2 Be prepared to communicate major milestones.
Build email lists of potential supporters
Create a Facebook event for your campaign’s launch day and invite contacts
Plan additional events/tactics
Draft/schedule your communications
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- Pre-launch updates/emails/social
- Launch Day (morning, afternoon & evening) update/email/social
- 30, 50, 75, 90% etc. Emails/Update/Social
- Final Push Updates/Emails/Social
- 3, 2, 1 day(s) left
- Final day (all day long!)
- Campaign End (We did it!) Update/Emails
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Live Campaign
Goals: #1 Execute your plan. #2 Stay active and engage your donors. #3 Turn supporters into advocates.
Stay active (~15 minutes every day)
Send scheduled communications
Thank supporters as donations are made
Create new updates with “behind the scenes” photographs and stories from the campaign team
Respond to all comments on your page
Rally supporters at the end!
Focus on stretch goals after initial goals are passed!
Post Campaign
Goals: #1 Thank Supporters. #2 Demonstrate Impact. #3 Tell supporters what to do next!
Send victory/post campaign communication
Rewards fulfilment
30 Day follow-up: Show impact
Thank supporters and ask: “Please support other great campaigns on this platform!”
If you follow these steps, you’ll having killer crowdfunding campaign communications!