The Guide to Securing Organizational Buy-In

[vc_row][vc_column width="1/2" css=".vc_custom_1547571909854{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="12267" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]When creating a new program within an organization, it is important to establish a core team of users and advocates, as well as market the new technology to internal constituents. In this guide, you will learn how to: Create guidelines around the use of your platform Empower a management committee Brand your platform Bring users into the fold [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjEyMiUyMiUyMHRpdGxlJTNEJTIyZmFsc2UlMjIlMjBkZXNjcmlwdGlvbiUzRCUyMnRydWUlMjIlNUQ=[/vc_raw_html][/vc_column][/vc_row]

The Fundraiser’s Guide to Social Advertising

[vc_row][vc_column width="1/2" css=".vc_custom_1547571909854{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="11746" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]Social media is critical in creating a brand narrative, but are your followers seeing your content? Check out this guide to learn how to leverage social ads for your fundraising. Learn how to: Create compelling social ads Utilize unique social platform interfaces Drive traffic to landing pages that convert [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjEwNCUyMiUyMHRpdGxlJTNEJTIyZmFsc2UlMjIlMjBkZXNjcmlwdGlvbiUzRCUyMnRydWUlMjIlNUQ=[/vc_raw_html][/vc_column][/vc_row]

The Omnichannel Fundraising Guide

[vc_row][vc_column width="1/2" css=".vc_custom_1547571909854{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="11718" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjEwMiUyMiUyMHRpdGxlJTNEJTIyZmFsc2UlMjIlMjBkZXNjcmlwdGlvbiUzRCUyMnRydWUlMjIlNUQ=[/vc_raw_html][vc_column_text]Online community engagement has caused many fundraisers to question the long-term impact on older channels. Will it cause attrition? How do we continue to reach a generational range? The reality is these channels are needed more than ever today. The real question is: how can we leverage these channels in a digital-first world? In this guide, we will teach you how to effectively integrate omnichannel strategies for: Physical Events Direct Mail Phone Volunteer Outreach [/vc_column_text][/vc_column][/vc_row]

Giving Day Guide: Plan Your Stewardship

[vc_row][vc_column width="1/2" css=".vc_custom_1547572304501{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9095" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]When it comes to keeping your Giving Day donors involved, communication and stewardship should never be a one-and-done affair. Donor retention means cultivating those relationships, actively communicating with your donor, volunteer, and ambassador base to show your thanks and progress. In this guide we help you: Establish the basics of your plan Craft your messaging Plan your timing and frequency Choose creative ways to give thanks [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjMyJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Prepare Your Champions

[vc_row][vc_column width="1/2" css=".vc_custom_1547572360672{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9096" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]Successful Giving Day campaigns are rarely staffed completely within the scope of a single organization. In order to maximize your reach, you’ll need to expand your circle beyond your immediate team. This is where volunteers and ambassadors come in. In this guide we help you: Build your ambassador base Define the tasks you should outsource Create the appropriate toolkits Build out your communications calendar [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjMxJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Collect Your Content

[vc_row][vc_column width="1/2" css=".vc_custom_1547572423222{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9097" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text] Bringing your brand to life for your Giving Day can be a challenge, especially with the need to separate yourself from the crowd. In this guide, we help you: Collect and create compelling visual content Write copy worth reading Review peer examples of updates, descriptions, images, posts, and videos Use this resource to cut through the noise and spread your mission and vision while raising funds.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjMwJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Secure Your Matches

[vc_row][vc_column width="1/2" css=".vc_custom_1547572462207{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9098" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]Matches and challenges play a huge role in gamifying your Giving Day campaign to engage smaller donors. However, managing these relationships and creating strategic relationships with large donors can be a challenge. In this guide we help you: Secure major donors and partnerships Create challenges that energize your community Make a strong match Leverage employer matching opportunities Use this resource to create giving opportunities that keep the momentum going throughout the day![/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjI4JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Develop Your Messaging

[vc_row][vc_column width="1/2" css=".vc_custom_1547572502150{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9061" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]It's never too early to start your marketing and communications planning! In this guide we help you: Segment your audience Identify your channels Optimize your messaging Create your schedule We also provide you with templates for email and social posts to create the optimal content calendar. Use this resource to create your drafts and reach your audience via the channels they engage with most![/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjI2JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Create Your Workplan

[vc_row][vc_column width="1/2" css=".vc_custom_1547572736349{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9082" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545270769201{padding-left: 15px !important;}"][vc_column_text]Do you need a plan for a successful Giving Day? Yes, you do! You’re past the notion of "build it and they will come." Every team that we’ve supported in exceeding their goals had a solid plan and ample time to execute before the big day. In this guide, we help you work backward by giving you a concrete plan for what needs to be in place and when to: Recruit specific stakeholders Schedule cadenced meetings Create visuals and copy Communicate through separate channels Update your communications calendar [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjI1JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Giving Day Guide: Establish Your Goals

[vc_row][vc_column width="1/2" css=".vc_custom_1547579721013{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9101" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]How do you define a successful Giving Day?  The overall number of supporters? First-time donors? Simply having an online presence this year? Social Followers? Dollars raised? Success is defined differently depending on your history, bandwidth, and vision. It’s important to be clear on your specific goals for #GivingTuesday so all the hard work and preparation is moving in the right direction! If you’re looking for ideas about which goals to set this year, we lay out a structure to evaluate some of the measurements below: Donation…

Giving Day Guide: Assemble Your Team

[vc_row][vc_column width="1/2" css=".vc_custom_1545258970035{padding-right: 15px !important;}"][vc_single_image image="9102" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]To plant some initial seeds, one key element you can start thinking about now is how to Assemble Your Team. Your team will champion your vision and execute on the plan to ensure your Giving Tuesday success! In this guide we cover how to: Identify the roles you need Assign people to specific roles Confirm key dates for everyone’s planning purposes Inspire your team with a brand reveal that upholds the mission This is the first part in an eight-part series on creating an effective Giving Tuesday campaign![/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjIzJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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