
Create Your Fundraising Platform’s Vision, Mission, & Brand
You might be asking yourself “do I really need to bother with a vision, mission, and brand?” While it will take time, the answer is you do. Here’s why: A clear vision will help you concisely communicate your overall goals and will serve as a tool for motivation and strategic decision-making within your team and organization. It’s the basis for helping your staff be effective ambassadors in the larger community.An inspiring mission helps communicate the impact of your efforts and drives action within your team and community.And finally, a strong brand creates an identity for your platform and helps wrap…