Entries by McCabe Callahan

Giving Days and The Rise of the Microsite

All professional fundraising organizations have asked the question, “Should we participate in Giving Tuesday?” Typically, the feeling of “why not” is quickly followed by “what am I getting myself into?” What’s more, Giving Tuesday is just one of many days and initiatives organizations feel pressure to leverage by making appeals to their community — the […]

Nonprofit Giving Days: Creating an Annual Strategy That Works

When Giving Tuesday was first introduced in 2012, Blackbaud (the world’s largest donation processor) processed $10.1M in one day for charities in the US. In 2013, that number more than doubled to $28M. Last year alone, IndieGoGo received $7.5M in donations for 419 affiliated projects, adding to the nearly $168M raised overall. Giving Tuesday’s success and continued […]

The Evolution of Philanthropy & the Fall of the Fundraising Pyramid

For a long time, philanthropy has been defined as “the giving of money to nonprofit organizations.” However, this definition is quickly becoming obsolete. It’s evolving towards a meaning that is more appropriate to today’s giving paradigm and less industry-driven: that philanthropy is “the action of transforming the social wellbeing of others through generosity.” This implies that […]

Giving Tuesday 2016: Our Top 3 Takeaways

We saw some amazing results from the 7 clients who used our Giving Day Platform for Giving Tuesday. In particular, we had 3 clients who used unique strategies to drive their success. Take a look at their results and how to apply these tactics to your next Giving Day initiative: 1. Get Creative With Your Goal Colorado State […]