Entries by McCabe Callahan

Nonprofit Giving Days: Creating an Annual Strategy That Works

When Giving Tuesday was first introduced in 2012, Blackbaud (the world’s largest donation processor) processed $10.1M in one day for charities in the US. In 2013, that number more than doubled to $28M. Last year alone, IndieGoGo received $7.5M in donations for 419 affiliated projects, adding to the nearly $168M raised overall. Giving Tuesday’s success and continued […]

The Evolution of Philanthropy & the Fall of the Fundraising Pyramid

For a long time, philanthropy has been defined as “the giving of money to nonprofit organizations.” However, this definition is quickly becoming obsolete. It’s evolving towards a meaning that is more appropriate to today’s giving paradigm and less industry-driven: that philanthropy is “the action of transforming the social wellbeing of others through generosity.” This implies that […]

Giving Tuesday 2016: Our Top 3 Takeaways

We saw some amazing results from the 7 clients who used our Giving Day Platform for Giving Tuesday. In particular, we had 3 clients who used unique strategies to drive their success. Take a look at their results and how to apply these tactics to your next Giving Day initiative: 1. Get Creative With Your Goal Colorado State […]