Entries by Kaylen Merritt

The 4 Metrics You Should Be Tracking On Your Giving Site

While there is a lot of focus on metrics surrounding driving contacts to a giving event page, what many fundraisers lose sight of is the importance of learning from donor behaviors once they arrive. This is especially true as nonprofits continue to diversify their marketing channels to include social, email, phone, direct mail, etc. Tracking the ROI […]

Crowdfunding Campaign Description Guide

After your video, your campaign description is the most important place on your campaign page to tell your story and get funded.  Every campaign description should include the following information: Who We Are: This is your opportunity to briefly describe who you are. What We Believe: Here is where you talk about your passion that […]