How to Write the Perfect Fundraising Email

[vc_row][vc_column][vc_single_image image="9030" img_size="full" alignment="center"][vc_column_text] Asking for money can be awkward, sometimes leaving you feeling like a bother to the other person. The trick to avoiding these feelings is in the presentation you give and the manner in which you ask. Use these tricks and you will have the perfect fundraising email, helping you to avoid negative feelings. Tell a Story Like any good book, you need a hook – an opening line that creates a need to keep reading. Most people see fundraising emails and skim over before sending it to spam. Give them a reason to stop and keep…

Creating a Digital First Fundraising Strategy

[vc_row][vc_column][vc_single_image image="8900" img_size="full" alignment="center"][vc_column_text]All of your outreach activities will support your overall fundraising strategy. As you develop communication plans for your next initiative, consider this as the starting point: the digital landing page. Each communication channel, from email to direct mail, phone to word of mouth, are driving at the same goal of engaging your supporters in your organization’s work, all in their own unique way. Your digital landing page is the one tool can tie all of these channels together. While you should continue to seek an immediate action by way of whatever channel you’re reaching out through, you…

25+ Year-Round Creative Fundraising Ideas

[vc_row][vc_column][vc_column_text]Now is a great time to plan out your calendar of events for the rest of the year, and we have some  creative fundraising ideas to inspire philanthropy all year round. Try some of these creative ways of engaging your community in fun experiences while raising funds for the great causes you support.[/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image="9213" img_size="full" alignment="center"][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text] WINTER (6) January New Year’s Eve - New Year’s Eve is a great opportunity to celebrate new beginnings. Are the funds that your organization supports that helps people start anew? Throw a party where the donation receipt is your ticket to access the fun!…

The Pocket Guide to Finding and Vetting your Stories

[vc_row][vc_column width="1/2" css=".vc_custom_1547571909854{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9092" img_size="330x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]This pocket guide will navigate you through the steps you need to produce a story for your audience. Today’s supporters want transparency, they demand accountability, and they expect more impactful results from their gifts. Learn to tell them a story to let them know they’ve made a difference! In this pocket guide, we will teach you to: Find amazing stories at your institution Develop an effective idea submission process Vet and prepare your storytellers [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjQzJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

How to Plan an Annual Calendar of Fundraising Events

[vc_row][vc_column][vc_single_image image="9390" img_size="full" alignment="center"][vc_row_inner][vc_column_inner][vc_column_text]The key to successfully executing on an annual strategy is having a well-structured blueprint to follow. For non-profits across the globe, the mission of fundraising involves much more than soliciting donors, including developing a donor journey that cultivates support for years to come. The most efficient way to plan for this type of engagement is to outline the activities and communications involved in your organization's strategy in an annual plan. Institutions rely on these plans, or fundraising calendars, as an internal tool to navigate the team’s approach through the fiscal year. The calendar is built out as a…

Involve Attendees at Your Next Giving Event: 5 Strategies

[vc_row][vc_column][vc_single_image image="7979" img_size="full" alignment="center"][vc_row_inner][vc_column_inner][vc_column_text]For some of your attendees, your giving event may be the highlight of their week! Everyone will remember a great event hosted by a worthy organization, but it never hurts to take some extra steps to make sure your attendees get even more involved. This extra effort will go a long way with helping your event resonate with your most important supporters. Engagement is vital to the future of your organization because it creates a great reputation for your hosting abilities, increasing attendance for future events as well. Creating involvement opportunities doesn't need to involve a complete…

6 Creative Fall Fundraising Ideas

Fall is one of the busiest times of year for philanthropy, so it's a great time to try out new fundraising ideas to keep your community engaged. Check out the six fall fundraising ideas below to see if you can incorporate them into your efforts. 1.Rake-a-thon Something as simple as raking leaves to generate donations can raise the money your organization needs. Get volunteers together and have them collect donations in return for a yard raking. Leaves can get annoying in the fall and people love to get involved to support a cause, which makes this the perfect opportunity. You…

How to Promote Your Next Giving Day During Your Event

What’s a giving day? A giving day is a 24-hour giving event that occurs once a year. It focuses on one simple thing: reaching as many supporters and raising as much money as possible in one day. Over the years, giving days have produced many success stories and have raised millions of dollars across industries. But don't be fooled: just because a giving day only spans a short time frame does not mean it’s a “set it and forget it” type of event. One important factor in making a giving day successful is promotion, and that includes promotion during the…

5 Online Fundraising Trends for 2019 You Should Jump On Now

A New Generation of Donors The next generation of donors is coming. Sure, Millennials have been a hot topic for fundraisers for years but the older members of Gen Z have recently begun entering college and the workforce. Gen Z now makes up 27% of the population and 30% have already donated to an organization. This number is expected to increase exponentially in the next few years. The difference in outreach strategies between millennials and Gen Z-ers might not be clear at first, but there are two major differences.  First, mobile-friendly content is more important than ever. While millennials have increased…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.