The Online Fundraising Workbook

[vc_row][vc_column width="1/2" css=".vc_custom_1547571909854{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="10293" img_size="400x525" alignment="center" style="vc_box_rounded" css_animation="flipInY"][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text]Online fundraising projects require planning and collaboration to achieve the highest level of success. Use the Online Fundraising Workbook to prepare your campaign for success! In this workbook, we'll help you: Plan Your Story Build your team Set your goal and develop a budget Create your video and images Tell your story Market Your Story Pre-mote your efforts Develop Your Asks Create Your Toolkits Build Your Outreach Calendar Steward Your Donors [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjU4JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Landing Page Layouts for Inspiring Initiatives

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]What is a giving initiative? Think of an initiative as a page featuring a story or group of stories with a specific objective or outcome in mind. We know that each group is unique and that not every example that we’ll be discussing will be a good fit for you. Consider the organizational layout of the page and the giving opportunities, and how you might do something similar, with a different focus or theme. This video is…

The Power of Story in Your Fundraising Pitch

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]When your organization is in the midst of fundraising, it pays (literally) to have an understanding on how the theory of persuasion works from the audience’s perspective. What content should you include in your slide deck or talking points, and in what order? What kinds of stories will resonate with the audience? What kind of information and data points will help the audience feel compelled to act? What are some simple guidelines to help the slide deck…

The Fundraiser’s Story

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Who we are and how we view fundraising has everything to do with our impact. In this video, Martin touches upon the following: 1. We enjoy a fulfilling vocation 2. We do honorable work 3. We give, then ask 4. We develop donors; we develop people 5. We manifest ourselves to the world, as we grow as persons and develop our craft 6. We are trustworthy, we are virtuous[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjc5JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9746" alignment="center" style="vc_box_circle" css=".vc_custom_1560738221001{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/3"][vc_icon…

Using Reverse Storytelling When Dealing with Mega Donors

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]When you are dealing with large donors, they expect to be doing the talking. Your goal is to listen! It's your job to pull stories from them. You want to find out why they care about your cause and seek their advice and input. You'll learn why this strategy works best of all, and how to get the donor to share their passions and interests with you - this is the way to launch a solid, productive…

Why Should We Give to Them Again – Or At All?

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]The fundraising world is becoming increasingly competitive and donor dollar resources are not expanding. So, donors are becoming much more selective in determining where to spend those philanthropic dollars. So, what makes donors tick? What will encourage donors to give to us rather than them? This session will dive into donor motivational issues and showcase communication techniques – especially as pertains to endowments – that will captivate a donors’ attention and drive greater giving.[/vc_column_text][vc_column_text css=".vc_custom_1560734176598{margin-bottom: -.5px !important;}"]…

5 Lessons Learned from Creating a Robust Giving Day Marketplace

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Howard discusses the top five lessons learned from UC Santa Cruz's legacy of giving days, including the 2019 event that brought together over 170 project teams. He walks through key takeaways from each lesson to help other organizations implement their own marketplace of unique stories from their communities.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjg2JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9301" alignment="center" style="vc_box_circle"][vc_row_inner][vc_column_inner width="1/3"][/vc_column_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa fa-linkedin-square" color="juicy_pink" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fhwheevner%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/3"][/vc_column_inner][/vc_row_inner][vc_cta h2="Howard Heevner" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4="UC Santa Cruz" h4_font_container="font_size:16" h4_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal" use_custom_fonts_h2="true" use_custom_fonts_h4="true"] Howard Heevner has been the assistant…

Empowering a Community of Storytellers

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]How do you train your campaign teams for success? How do you scale your giving program to support a multitude of storytellers with a small internal team? Mia Fill-Diaz talks about lessons learned from her time at the University of Colorado at Boulder launching over 350 campaigns to give you tactical takeaways for creating a sustainable pipeline of fundraising projects.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjg3JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9307" alignment="center" style="vc_box_circle"][vc_row_inner][vc_column_inner width="1/3"][/vc_column_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa fa-linkedin-square" color="juicy_pink" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmiacfill%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/3"][/vc_column_inner][/vc_row_inner][vc_cta h2="Mia Fill" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4="Independent…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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