
How to Tell an Engaging Ongoing Story with Campaign Updates
You’ve worked hard gathering a team, building your campaign and marketing the launch. Now, you can just sit back and let the funding roll in, right? Wrong. One of the biggest mistakes that campaign creators make is thinking people will automatically give once the initiative is live and accepting donations. Even if you have a beautiful online fundraising page filled with compelling content, you are still responsible for keeping (and gaining more) momentum throughout the life cycle of the campaign. One of the easiest ways to achieve this is through marketing updates. Studies show that updates more than double the…