How to Write a Compelling Fundraising Email Sequence

[vc_row][vc_column][vc_column_text]Asking for monetary support can be a challenge, especially navigating how to appeal to potential supporters without them tuning out. The trick to avoiding this phenomenon is completely based on the presentation of your cause and the manner in which you make an engaging ask. We've dissected the core components of creating an amazing fundraising email sequence below. Tell Your Story [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="9142" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Like any good story, your fundraising email needs a hook – an opening line that creates a need to keep reading. Most people see fundraising emails and skim over before sending it to spam. Give…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

×
Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

×
Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

×
Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

×