
How to Boost Donor Retention with an Inspiring Welcome Email Series
Nearly one-third of all annual giving happens in December, so there is no better time to follow-up with supporters than in the new year! Learn how to craft a compelling welcome email to keep your hard-earned donors around. While we still suggest a multi-channel approach to everything you do, including stewardship, email is an easy way to give thanks, introduce your community to your mission and vision, and seed upcoming opportunities to amplify their impact. Open rates on a welcome email series can average over 50% and if you include a call-to-action, you could experience click-through rates at nearly 15%. That's an extremely…