
Measuring Fundraising Campaign Success
How should you measure fundraising campaign success? In the world of fundraising, our efforts can often times feel like trial and error. That’s why the most critical element of success is learning from the past. Optimizing your efforts will increase results and efficiency overall. This means analyzing your tactics after each campaign to determine what produced results and how you can duplicate that effort. Or, similarly, pinpointing actions that didn’t work or need to be tweaked so you can avoid or refine those strategies on your next go-round. Measuring success can be especially useful when looking at two successive campaigns…