
Building a Better Narrative: Powerful Storytelling for Your Online Fundraising
People have been sharing stories since before they had words to tell them. Today, it remains one of the main ways we communicate. Whether it’s as formal as journalism or novels, or as casual as chatting with friends, the tales we tell help construct our world and our world view. Some stories, however, have greater staying power. When it comes to telling the story of your organization or cause, you want to catch people’s attention in a way that inspires them to act, as well as in a way that makes them remember you in the future. Be deliberate in…