Cheatsheet for Getting Crowdfunding Buy-In from On-Campus Stakeholders

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Integrating crowdfunding as a centralized storytelling platform into your organization begins from within. To this end, getting buy-in from the internal stakeholders that will be critical to your long-term success is an important first step.

The goals of stakeholder buy-in are:

  • Building awareness/excitement for the platform
  • Developing a platform launch team
  • Locating your first campaign teams
  • Promoting the platform & campaigns ahead of public launch events


On-Campus Stakeholder Cheatsheet

Who?

Why?

How?

IT

Responsible for integration, ongoing support. •     Email

•     Scheduled meetings

•     Stakeholder Presentation

Annual Giving Team

Evangelists for the platform and will likely have some responsibility in execution and ongoing oversight. •     Conversation

•     Email/Bulletins

•     Scheduled meetings

•     Stakeholder Presentation

All Development / Advancement Officers

Evangelists for the platform and may have some responsibility in execution. They can also be responsible for creating internal development campaigns, funds and programs. •     Conversation

•     Email/Bulletins

•     Scheduled meetings

•     Stakeholder Presentation

Foundation Staff

Evangelists for the platform and may have some responsibility in execution. •     Conversation

•     Email/Bulletins

•     Scheduled meetings

•     Stakeholder Presentation

Student Clubs / Orgs

Encourage them to create campaigns and programs each semester to support funding needs. •     Email/Bulletins

•     Meetups

•     Student Org Leadership Events, Workshops

•     Invitation to Creator Training Events

Deans of Colleges

Evangelists for the platform and may have some responsibility in execution as platform administrators. •     Conversation

•     Email/Bulletins

•     Scheduled meetings

•     Stakeholder Presentation

Athletics

This is a significant source of campaigns, you can encourage them to set up programs for each varsity sport. •     Conversation

•     Email/Bulletins

•     Scheduled meetings

•     Stakeholder Presentation

Marketing Department

They must work in concert with platform marketing, promoting and sharing as needed through various university channels. •     Conversation

•     Email/Bulletins

•     Scheduled meetings

•     Stakeholder Presentation

Alumni Office

Evangelists for the platform; encourage them to create campaigns and programs. •     Conversation

•     Email/Bulletins

•     Scheduled meetings

•     Stakeholder Presentation

Office of the President

Ambassador for the platform. •     In-person meetings

Student Government

Evangelists for the platform. Encourage them to create campaigns and programs. •     Email/Bulletins

•     Social Media

•     Meetups

•     Class visits

•     Invitation to Creator Training Events

All internal media channels such as campus radio, newspaper, blogs, etc.

Major promoters of the platform. Encourage them to create campaigns and programs, but also share relevant stories. •     Email

•     Phone

•     Meet 1:1

Faculty / Staff

Key players in discovering and submitting ideas in which they care deeply and great partners for eliciting interest from others. •     Conversation

•     Email/Bulletins

•     Scheduled meetings

•     Stakeholder Presentation
(for interested parties)

Alumni Contacts

This is a source of potential ambassador campaigns, as well as voluntary evangelists. •     Conversation

•     Email/Bulletins

•     Social Media

•     Inclusion in direct mailers

•     Inclusion in phonebank scripts

Remember, these are just guidelines. A good rule of thumb is to look through your campus directory well before your outreach efforts to establish which departments would be the biggest value add to the platform. Keep in mind how active departments are in campus fundraising, personal connections you or others in advancement might have, and the available resources each department has on hand.

Crowdfunding Stakeholder Meeting
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Once you have your list of desired participants, we encourage a formal stakeholder meeting that gathers as many of the interested parties as possible. Stakeholder meetings are a great way to share the vision for the platform, answer questions, and build awareness for the opportunities the platform presents.

A stakeholder meeting will typically include:

  • Presenting the vision for the platform
  • Basics of crowd fundraising and its value to different stakeholders
  • Facilitating conversation and discovering potential team members
    • Overview of goals & timelines
  • Q&A / Discussion

If you do this correctly, not only will you find willing allies, but you’ll inspire excitement and interest for the impact the platform can make on campus and in the world!